We listen and learn in order to understand. We never start, invest in, or advise on things we don't understand.
We are entrepreneurs at heart and love to build things. We will start businesses in partnership with hard working and co-founders with deep expertise in their domain. We will contribute our own time, effort and money to get the startup off the ground. We will also introduce and persuade relevant members of our personal networks to get involved or invest.
We lead early stage investment rounds up to £150,000, and will participate in rounds of up to £1,000,000. We prefer to invest on an SEIS or EIS basis. We will on occasion participate in later stage rounds, however this is only on an exceptional basis. We do not charge fees to investors, nor do we charge success fees to startups.
We will advise businesses where we have relevant experience, such as in areas of sales, marketing, finance, strategy and any board or investor matters. Usually our advisory activities are restricted to our portfolio companies.
The cost of setting up a business has fallen dramatically, due to the availability of low cost or free developer tools and infrastructure services.
In the world of email, Skype, app stores, and globalisation, enterprise and consumer app developers can now target, engage and convert customers anywhere.
Success clusters around talent and hard work. There is little value in an idea alone. Try it, refine it, change it, many times over if necessary, until something emerges that’s new or better than anything before it. And, most importantly, something that people are willing to pay for.
The intensity of innovation means that testing, refining and applying new technology requires money in the early days. And by the time new technology has even come close to proving its worth, this value will be recognised by smart money. If you don't invest early, you may never get the opportunity.