Our Approach

We start, invest in and advise new technology businesses. 

Start

We are entrepreneurs at heart and love to build things. We will start businesses in partnership with hard working co-founders with deep expertise in their domain. We will contribute our own time, effort and money to get the startup off the ground. We will also introduce and persuade relevant members of our personal networks to get involved or invest.

Invest

We lead early stage investment rounds up to £150,000, and will participate in rounds of up to £1,000,000. We prefer to invest on an SEIS or EIS basis. We will on occasion participate in later stage rounds, however this is only on an exceptional basis. We do not charge fees to investors, nor do we charge success fees to startups.  

Advise

We will advise businesses where we have relevant experience, such as in areas of sales, marketing, finance, strategy and any board or investor matters. Usually our advisory activities are restricted to our portfolio companies. 

Our Investment 'Rules'

How we see things...

Money is less important

The cost of setting up a business has fallen dramatically, due to the availability of low cost or free developer tools and infrastructure services. 
In the world of email, Skype, app stores, and globalisation, enterprise and consumer app developers can now target, engage and convert customers anywhere. 

People matter

Success clusters around talent and hard work. There is little value in an idea alone. Try it, refine it, change it, many times over if necessary, until something emerges that’s new or better than anything before it. And, most importantly, something that people are willing to pay for.

Value is created early

The intensity of innovation means that testing, refining and applying new technology requires money in the early days. And by the time new technology has even come close to proving its worth, this value will be recognised by smart money.  If you don't invest early, you may never get the opportunity.


About us and how to get in touch

Bo Pedersen

Bo has a variety of experience ranging from individual quota carrying software sales roles, through leadership roles in sales, marketing and general management with small and large enterprise and digital marketing software companies. 

Thomas Jones

Tom co-founded and scaled a fintech software business called Smarts, selling market surveillance solutions to stock exchanges around the world, before selling the business to the Nasdaq in 2010.

Anton Wellenreiter

Anton was a professional investor long before co-founding Charlotte Street Capital and has a strong track record in mid-market private equity investing, as part of Barclays Private Equity (now Equistone).


Co-Investors

Tim Hart

Tim worked for over 20 years in the investment banking industry before moving into the private investment space and works alongside us on various deals, a valuable partner around the CSC table

Paul Andrew

Investor, Board Advisor, Founder and working exec, building Software & Service firms in these areas:
• Enterprise SaaS Platforms (Salesforce and Slack in particular)
• Professional Networks & Marketplaces
• Technology disrupting Finance, Marketing, Property & HR

A founder and CEO of Tquila (the largest pure-play Salesforce Platinum Partner in EU & Asia)
• Built in 4 years and acquired by Accenture in 2015

James Bilefield

James is a Serial Digital Entrepreneur (Skype, OpenX, UpMyStreet, Condé Nast) turned Chairman/Board Director (Ticketscript, Stagecoach Group plc, Teach First, Science Museum Group), Advisor (McKinsey & Company, Advent International, UK Government, Riskified) and Technology Investor (Kano, Roli, Polar, Entrepreneur First).

Richard Dennys

With over 20 years starting, funding, operating and selling digital businesses, Richard specialise in delivering international growth and value from digital operations, sales and marketing.

Dominic Geer

Dominic joined Equistone in 1998 from BZW Corporate Finance. He has experience of a variety of private equity transactions, including MBO’s, MBI’s and equity release.  Deals he has completed include the buyout of A-Plan, a personal lines insurance broker, the €370m buyout of Global Blue, a provider of travel-related payment services, the buyout of Cabot Financial, a leading debt purchase business, and the buyout of Gaucho Grill, the Argentinian restaurant chain.
Dominic graduated from Oxford University with a degree in Politics, Philosophy and Economics.

Ivan Mazour

Ivan Mazour is the CEO and Founder of Ometria, a customer insight and cross-channel marketing platform built specifically for retailers, giving them a unified view of their customers and enabling them to send individually personalised messages to each one. Ometria has received $5m in VC funding and is backed by London’s most successful technology entrepreneurs. Ivan was previously the Founding Partner of Innova Kapital, and has himself invested in over thirty technology startups. As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, Ivan is a regular public speaker, and is the author of several books and a popular blog.

Portfolio

June 30, 2015

Year Invested

2015

Investment Category

B2B
January 31, 2015

Year Invested

2015

Investment Category

B2C
December 31, 2014

Year Invested

2014

Investment Category

B2C
November 30, 2014

Year Invested

2014

Investment Category

B2B
June 30, 2014

Year Invested

2014

Investment Category

B2B
June 30, 2014

Year Invested

2014

Investment Category

B2C
March 31, 2014

Year Invested

2014

Investment Category

B2B
June 30, 2013

Year Invested

2013

Investment Category

Fund
March 31, 2013

Year Invested

2013

Investment Category

B2C
February 28, 2013

Year Invested

2013

Investment Category

B2B
January 31, 2013

Year Invested

2013

Investment Category

B2C
October 31, 2012

Year Invested

2012

Investment Category

B2C
June 30, 2012

Year Invested

2012

Investment Category

B2B
March 31, 2012

Year Invested

2012

Investment Category

B2C
February 28, 2012

Year Invested

2012

Investment Category

B2C
June 30, 2011

Year Invested

2011

Investment Category

B2C
March 31, 2011

Year Invested

2011

Investment Category

B2B2C
March 31, 2011

Year Invested

2011

Investment Category

B2C
January 31, 2011

Year Invested

2011

Investment Category

B2B
September 30, 2010

Year Invested

2010

Investment Category

Fund
June 30, 2010

Year Invested

2010

Investment Category

B2B
June 30, 2010

Year Invested

2010

Investment Category

B2B
June 30, 2008

Year Invested

2008

Investment Category

B2C
June 30, 1994

Year Invested

1994

Investment Category

B2B